By Mina Reyes
Given the task of designing a new logo that represented Muaythai Ontario sounded like a lot of fun at first, but it ended up being an incredible challenge. This one stumped me.
How do I find a uniqueness to something that almost every gym, every organization have? It seemed like the majority of muaythai logos had either a Wai, or a knee or a bow or a flying punch or a kick. I wanted the new logo to break free from that mold. It had to be simple, yet, dynamic, convey a lot of energy, movement, power. It needed to be something that stood out on its own.
But after all was said and done, tried and tried again, I ended up with several concepts with a knee, a kick, a wai – because, at the end of the day, that’s what muaythai is, its the science of eight limbs. It is a knee, an elbow, a kick, punch, a wai kru, a ram muay.